In an article published in the summer 2015 issue of Food & Drink International, Nancy K. Gardner provides guidance to food and beverage companies on how to construct a distinct and creative brand name. The article details steps for developing a unique name and, therefore, discouraging imitators. Gardner emphasizes the importance of not only a distinctive name, but also receiving clearance for the brand name from IP counsel, registering the brand name at the USPTO and supplementing the name with protectable trade dress. For the full article, please click here.
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