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Intellectual Property

June 2015
Food & Drink International

In an article published in the summer 2015 issue of Food & Drink International, Nancy K. Gardner provides guidance to food and beverage companies on how to construct a distinct and creative brand name. The article details steps for developing a unique name and, therefore, discouraging imitators. Gardner emphasizes the importance of not only a distinctive name, but also receiving clearance for the brand name from IP counsel, registering the brand name at the USPTO and supplementing the name with protectable trade dress.