Erica Opitz article on “Business Development: It's a Not-One-Size-Fits-All Enterprise”
In an article published on June 28, 2022 by The Legal Intelligencer and republished by the Daily Report, Atlanta-based Shareholder Erica Opitz provides guidance on growing an attorney’s book of business when advancing their career. She outlines several pieces of advice based on her own experiences at work, however, she also emphasizes that every business development technique doesn’t necessarily work for everyone.
Overall, Opitz recommends that attorneys continue to try new methods to grow their business and play to their strengths in order to be successful. “Find the method of business development that works best for you, because if you are comfortable, a potential client or referral source will sense it,” she concludes.