Article by Phil Karter, Jennifer Karpchuk, and Kevin Sweeney on "“Should I Spend Money on a Business Development Coach? Advice for the New Partner"
In an article published on August 11, 2020 in The Legal Intelligencer, Shareholders Phil Karter, Jennifer Karpchuk and Kevin Sweeney answer questions in a new column and provide business advice for new partners. The authors also discuss partnership goals and what to do once you get there.
The first question asked is about increasing your book of business as a partner and whether to work with a business development coach on a regular basis.
“The legal landscape is filled with once-promising lawyers who fell off the fast track because they couldn’t keep up with business development,” explain Karter, Karpchuk and Sweeney. “A coach won’t make you a better lawyer, but he will help you sell yourself to clients, which is something we weren’t taught in law school.”
The second question asked about being approached by a bigger firm with the potential to earn more in the long run.
Karter, Karpchuk and Sweeney mention that you should “start with an assessment of the bigger firm’s culture. Law firms tend to overuse the word ‘culture,’ but firms really are different in how they treat people. A lot depends on you.”
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